Google and Twitter announced via tweets between the companies that searches on desktop will now show relevant tweets about the topic. This is an extension of a partnership that previously applied only to mobile.
Google’s goal with the partnership is to bring real-time content to the searches as it’s created. For example, to stay up to date on news from Taylor Swift: searching for her name yields a couple of her most recent tweets, and a link to her Twitter page as some of the top results.
The union works especially well with hashtags. If you want to know what the story is behind a trending topic, a quick Google search will bring you straight to the relevant information. You might even discover something you never would have come across otherwise, like Jared Padalecki’s #AlwaysKeepFighting campaign for mental illness awareness.
The partnership hugely beneficial to both corporations. Twitter said in their blog post, “When tapping on a Tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content.” Seeing what people are saying on Twitter about a particular topic might encourage more Google users to sign up for an account. “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments,” said Google, in their own blog post.
At the moment, they are launching the integration in English only, on the desktop and mobile browsers as well as the Google app for both Android and iOS, but more languages are in the works. The original partnership was announced on May 19 through an official Google blog post.